The Department of Tourism (DOT) has launched the official audio-visual presentation (AVP) of its “Meet you in Iloilo” MICE (meetings, incentives, conferences/conventions, exhibitions/events) campaign.
The AVP was uploaded on Facebook and other social media sites on Monday, Oct. 28.
The DOT is positioning Iloilo City as a premier MICE destination in the Philippines.
The nine-minute video highlighted Iloilo’s tourist spots, delectable cuisine and infrastructure development.
WATCH the official AVP of ‘Meet you in Iloilo’ MICE campaign
“Now is the moment for Iloilo to shine and for the last two to three years, Iloilo has shown its attractiveness,” said DOT-6 Regional Director Helen Catalbas in the AVP.
“Since then, Iloilo has exhibited its competence and capacity to host international, national, regional and local MICE,” she further said.
“Iloilo City is really ready to accommodate big conferences, big conventions. Everything is here,” stressed City Tourism Officer Junel Ann Divinagracia.
“We are ready to cater to all people from all walks of life, from barangay captains to CEOs, artists, and the people from the public and private sectors,” she added.
The P50-million MICE campaign was launched last October 10. It was graced by DOT Secretary Bernadette Puyat and Ilonggo Senator Franklin Drilon.
“I always believe that we have to invest in long term planning so that Iloilo will become the destination and choice for all MICE activities, said Major Jerry P. Treñas.
“We are going to push for this to make that the Ilonggos will have jobs,” he added.
The AVP was directed, edited and written by Ilonggo filmmaker Elvert Bañares.IMT
