Kylie Jenner, major influencer and part of that multi-million earner family who love to expose their tushes, the Kardashians, just hit a snag recently.

Jenner who has 300m Instagram followers ruled over the platform for sometime and any endorsement or post coming from her was sure to ensure mega bucks for the product. Until recently when she posted what others believed to be a dig at another famous star, Selena Gomez.

Gomez posted a pic of herself on Instagram with her brows apparently not trimmed or “laminated” and Jenner made a now-famous post also about making fun of brows which followers instantly deduced was an apparent ploy at making fun of Selena to which Jenner vehemently denied.

But such is the drastic effect of cancel culture, within a span of a week, Jenner must have been shocked to witness a great number of loss from her followers while Gomez had a staggering increase surpassing Jenner. While Jenner lost a million or so as of this writing, Selena gained more and is now enjoying 382m followers with the number increasing daily.

Now if we are to believe the Jenner-cancelers, where did all these bitching come from? Why the shade? For the non active soc med users, Kylie is the bff of Justin Bieber’s wife, model Hailey Baldwin Bierber. We all know that Bieber and Gomez were THE couple for a time right? So is this a case of bff-ganging on an ex?! Maybe.

Whatever it is the message is clear. In an age where we have reached beyond and over borders, where morality seems to be elusive, values seem to be a word equated just with money…mean still doesn’t win.