To further promote the tourism sector of the province which banks on food, culture, tourist spots, and its people, the Iloilo provincial government unveils its new tourism campaign slogan – “Fun, Foodie, Friendly Iloilo.”
Iloilo Gov. Arthur Defensor Jr. initially launched the slogan during the opening program of the Linggo ng Kabataan celebration on Thursday, Aug. 10, as it is one of the right times to present the campaign, noting the influence and vital role of the youth sector in promoting the tourism industry of the province.
The governor said that the slogan symbolizes the qualities that Ilonggos possess, which translates to the enjoyment and satisfaction that tourists will experience when visiting Iloilo.
He cited that the 1,763 fiestas and 43 festivals of the province, as well as the beautiful beaches, mountains, and other natural and historical sites in Iloilo will contribute to the fun, thrill and excitement that visitors will feel when going to the province.
More than the scenery, culture, and festivities, Ilonggos are also foodie in nature, noting that Iloilo stands out with its diverse gastronomy and delectable dishes that will satisfy the cravings of the tourists.
“Friendly kay halin sang una the best asset sang Filipino, especially in tourism is that we are hospitable. That is correct kay kita nga mga Ilonggo mabakod ktita mag-amoma sang mga tao. Amu na aton pwersa maayo kita mag-intinder sang mga tao,” Defensor added.
The governor explained that the new tourism slogan is anchored to the province’s campaign towards development dubbed as “MorProGRess Iloilo” or “Movement for a Robust, Progressive and Globally competitive and Resilient Province of Iloilo”, which will serve as a vehicle to achieve the province’s social justice agenda.
Previously, the province used the tagline “It has to be Iloilo” for its tourism slogan through an ordinance approved by the Sangguniang Panlalawigan (SP) in 2017.AAL/JNH/PIA6 Iloilo
